Instead of paying a monthly fee, you can buy the software once and continue to use it. Ok, onto the final part of the SEO PowerSuite review, what does it cost?!? One really nice thing about SEO PowerSuite is that it’s a one-time purchase. This makes it easy to build up a list of sources for your outreach. It lets you search your keywords for a variety of possible backlink opportunities including mentions, directories, reviews, guest blogging, press releases and broken links. LinkAssistant is all about helping you build more backlinks. I’ve seen my backlinks and Google rankings jump from using this feature. This really helps you find great opportunities for building new backlinks. One really helpful feature is searching your competitors’ backlinks and seeing who is linking to them but not to you (even sorting by sites that are linking to multiple competitors but not you). This lets you see how your site compares to competitors. You can also do competitive backlink research. You can get an overview of what types of links you have coming in and their value. It also identifies any potential spam links that could be hurting your rankings. It lets you search your own site to find out who is linking to you. SEO SpyGlass is all about researching backlinks. You can also get a closer look at the keyword difficulty to see who is currently ranking and how strong their competing page is. It’ll also show your ranking progress across time as you continue to check these ranks. When you’ve selected your target keywords you can track your site’s ranking in google, yahoo, bing (and even across various regions). You can also check pay-per-click values to get an idea of advertising costs or how much you can make when running AdSense against that content. The KEI is a formula used to compare keywords by searches & competitiveness to rank them based on potential. Once you’ve checked a list of keywords, Rank Tracker will provide the # of monthly searches, competition (low/med/high), KEI (Keyword Efficiency Index), and expected monthly visitors. To run all these searches you’ll just need to connect your free Google Adwords & Google Analytics accounts. This tool is especially great because these suggestions can come from a ton of different sources including Google Adwords Keyword Planner, Google’s autocomplete, Bing, Yahoo, your current Google Analytics traffic, SEMRush and more. You can use it to simply look up a bunch of keywords you manually enter, or you can enter some base keywords and have it suggest related keywords. It lets you do keyword research and tracking. Rank Tracker is where I have spent the most of my time in SEO PowerSuite. You can start off fixing the basics like code issues, broken links, duplicate tags, and missing tags. Then you can dive into individual pages and see how they’re performing, optimize tags, and fix code & content issues. The way they have it laid out, with a quick list of all the possible issues for your site that you can jump into for more details, is super helpful. There are a number of other services that do this, but it’s a nice addition to SEO PowerSuite. The WebSite Auditor checks your site for potential SEO issues. The suite also includes a helpful manual and a number of training videos to really dive into each tool. If you’re just getting started I’d recommend trying out the WebSite Auditor and then the Rank Tracker for keyword research. If you’ve done a lot of SEO work you’ll be pretty comfortable with all this stuff. With all the tools included, this SEO PowerSuite review could end up being really long, so I’m going to try and briefly cover what each application does. SEO PowerSuite Review – The Range of Tools Market Samurai is great for picking keywords, but now that it no longer tracks rankings I think SEO PowerSuite is a better value (not to mention all the extra features). SEO PowerSuite has tons of powerful features and really feels like a tool for a power user. I think it’s too expensive for what you get. Moz has the cleanest, friendliest interface but as a small business owner I’m trying to be price conscious. I previously used both Moz and Market Samurai as my primary tools to do SEO research and have completely switched over to using SEO PowerSuite. The suite of apps covers finding & ranking keywords, fixing site issues, optimizing pages, link research, and building backlinks. These applications can be purchased individually or discounted as a full suite. SEO PowerSuite is an impressive set of SEO applications that do a variety of different SEO tasks. This SEO PowerSuite review covers why it was the best choice for me. I did a lot of research to figure out what tool would fit my needs. SEO PowerSuite has become my go-to SEO tool for optimizing all of my sites.
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